Emerging market-focused bitcoin firm BitX has opened an office in Jakarta, Indonesia, bringing its services to a population of 252 million people in one of the world's fastest-growing economies.
In keeping with its other branches in places like Kenya and Malaysia, BitX Indonesia will recruit local staff to provide user support in a language and style familiar to the region's customers.
BitX's service in Indonesia will center around a market-price buy-sell exchange, which CEO Marcus Swanepoel framed as being the most suitable service for the market.
BitX expects most customers to access the service through its mobile apps for Android and iOS, launched last November.
Customers can use the apps not only to buy and sell bitcoin in Indonesian rupiah on BitX's local exchange, but also to sign up for new accounts and complete the 'know your customer' (KYC) registration process.
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