Bitcoin has a bit of user experience problem, according to the founders of Backslash, Roneil Rumburg and Paul Benigeri. Their own inability to easily find and send money to each other was the impetus for Backslash.
To combat the problem they’ve invested heavily in a searchable database of social media identities. Backslash hooks into your Facebook and Twitter accounts to make it easier to find your friends. When you send Bitcoin to a friend, they receive a message through Facebook or Twitter with a link to the coins. If your friend also has a Backslash account, you can send them money directly to their wallet.
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