Time Inc.’s move to accept bitcoin payments for subscriptions to some of its publications marks a step forward for traditional publishers exploring new business models that can be enabled through mobile devices.
Time’s tie-up with Coinbase will allow consumers to pay for digital and print subscriptions of Fortune, Health, This Old House and print subscriptions of Travel + Leisure using bitcoin. The move reflects the publishing industry’s quest to meet the demands of consumers who have the power to control their media choices on mobile while also underscoring the marketing buzz that bitcoin can generate even though it is an unofficial currency.
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