What Bitcoin Can Learn From Mobile Money's Journey

By Sarah Boone Martin (@sboonemartin)

Sarah Boone Martin is founder of Rock the Coin, an organisation that engages in grassroots community outreach about bitcoin. She is also CEO of Boone Martin, a global communications firm that focuses on social impact investing.

Many of the greatest challenges faced by bitcoin today – adoption,

scale and regulation – mirror those of its predecessor: mobile money.

When launched in 2007, mobile money was just as foreign and raised as much alarm as bitcoin. Though it has since spread to 60 million active users, mobile money was not an overnight success. However, we now have seven years of data about its achievements and failures that we can learn from and use to shape the choices made by those in the bitcoin sphere.

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Time’s acceptance of bitcoin points to bigger push into mobile subscriptions

By Michael Barris

Time Inc.’s move to accept bitcoin payments for subscriptions to some of its publications marks a step forward for traditional publishers exploring new business models that can be enabled through mobile devices.

Time’s tie-up with Coinbase will allow consumers to pay for digital and print subscriptions of Fortune, Health, This Old House and print subscriptions of Travel + Leisure using bitcoin. The move reflects the publishing industry’s quest to meet the demands of consumers who have the power to control their media choices on mobile while also underscoring the marketing buzz that bitcoin can generate even though it is an unofficial currency.

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