Berlin-based MK Payment and Dutch bit4coin partner up to bring Bitcoin to the masses, as the two companies launch eVoucher program Bitupcard to enable locals to purchase Bitcoin at retail stores in Turkey.
The pilot program will start with 30 participating locations in Istanbul and major regions, but Bitupcard has already signed up 5,000 retail locations throughout Turkey, the company stated in an announcement.
Founded in 2013 in Amsterdam, bit4coin is a Bitcoin gift-voucher company that focuses on providing simple solutions to buy bitcoins. These solutions include gift cards and SMS vouchers, as well as enterprise offerings such as branded and white-label Bitcoin voucher solutions. Founder and CEO Dolf Diederichsen stated:
